Illustration Degree: Packaging

Firstly I started researching what animals are classed as extinct so I could get a good idea what kind of animals I could use for the biscuit packaging. I firstly wanted to have a range of animals in mind and then narrow it down to the ones children might recognise more.

I searched on Pinterest to see what kind of things came up and then moved on to other sources.
https://www.pinterest.co.uk/nikijacksonart/extinct-animals/

Then I looked for articles on reptable sites, I wanted to make sure the source of my information was accurate. I looked at the following articles:

https://www.natgeokids.com/uk/discover/animals/general-animals/extinct-animals/

https://www.huffingtonpost.co.uk/2013/10/22/11-extinct-animals_n_4078988.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvLnVrLw&guce_referrer_sig=AQAAAGQw_eMITZ-eJSh1B_lbj8ypf4FsSMLJklA0qJoEsdYR5fuR_2tY4U5yQJCqmKvXObCZ6BrOHsTaLMvWxXzH7giwCKPbjgP0RojZApnbtjICPoA-wJiEuCHgth0XDMD_GAn-LtcHpZ9p5pSDxoSURHdU53k9TBm63660drgnOaK_

https://www.woodlandtrust.org.uk/blog/2018/02/the-uks-extinct-animals-can-we-bring-them-back/

https://www.telegraph.co.uk/travel/lists/beautiful-extinct-animals/

Then I did some research online for existing children's biscuits:

https://www.pinterest.co.uk/nikijacksonart/biscuit-packaging/

I included research for regular biscuits and organic and also did some colour ideas here.

Then I went to my local supermarket to see what they had and took some reference photos of a range of children's foods and biscuits to get ideas for designs currently in use, colours, style etc. My supermarket didn't really have much in the way of organic items for children so I will refer to my online research for further ideas.

Coming back to the character I will use for the biscuit packaging I decided on three extinct animals; Tasmanian Tiger, Quagga (looks like half horse, half zebra) and the Lynx said to be extinct from the UK.
I chose these animals because they look similar to animals that are still living today and so children would recognise them more. I ruled out using dinosaurs simply to be different and more unique.

In terms of who my packaging will be aimed at it will be the parent but will still be eye catching to the child.

I noticed a lot of organic children's packaging has a matte type of finish and some tend to have more muted/natural colours, I really like this look so will try to implement that in my designs.

The colour research I did online for the different flavour biscuits was interesting, I found that certain colours are used quite a lot for specific flavours for example orange for ginger, purple for raisin and red or browns for chocolate chip. I think this is because our minds instantly connect those flavours with what the ingredient looks like so it in turn makes sense to us. So when we go to the supermarket looking for a specific thing like ginger nut biscuits our eyes are drawn to the orange coloured packaging. This isn't the case for every biscuit packging some use those colours more subtly including them in the design, rather than the overall colour. I will take this into consideration as I design mine.

Character development