Part 4 and 5 were completed at a much slower pace because of my diagnosis of breast cancer, however I found having the work to focus on really helped me get through my treatment and I am pleased to say I am now well.Overall, your response has shown a determination to get the work done despite medical difficulties. You are to be commended for what must have been a difficult task to achieve. This shows an excellent commitment to your studies. Hopefully the work has been a bit of a positive distraction for you too.You are showing the design process that you have undertaken well and this shows how you move from research, to mind-mapping, to initial ideas and final pieces.As I will mention throughout the comments it would still be beneficial to experiment with more media and materials.
The first exercise identifying tools and materials I found quite difficult. I always struggle with looking at other artist's work and using elements to creating something new. I don't think I did this exercise particularly well.
Museum posters, this exercise I was really not looking forward to doing. It came at a point when I was feeling very unwell from the treatment but knew I needed to push through. We visited a local museum and actually had a good time looking round. I decided to focus on an area of the museum that appealed to me to help me complete the work. I chose their wildflower bee garden and worked digitally to create the poster. This is one of my favourite pieces Ive done so far. I really like the sketchy, natural look and think it looks quite eye catching overall.
My tutor reminded me about the use of all capital letter titles and so I have updated the poster with a new font which I feel still works very well.
Creating book covers for children was an interesting exercise. I did some research into what children these days find fun and eye catching and developed ideas from there. I went with a very bold, primary colour scheme which is not a look I particularly like but suited the target audience. Overall I am pleased with how they came out.
My tutor encouraged me to try different mediums and colour schemes for the designs and again develop my ideas further.
The menu card exercise was good. I found myself doing a lot of research for this before I started and decided on a bold, simple theme for the logo.
I needed to work on developing my ideas a bit more for this and doing a bit more experimenting to improve the overall design.
A tattoo, this exercise was another favourite of mine. I really enjoyed the research process and coming up with ideas on what the tattoo should contain and look like. I have since added the greeting card mock up and body mock up based on my tutors suggestion.
The visual distortion exercise was an interesting one. At first I found it really awkward trying to do things in a way I wasn't used to but I found as I developed the image further I had ideas of how it could be developed into product illustration which I really liked.
You have taken an appropriately experimental approach to this exercise so it would be good to remember some of techniques in future projects. It is great that you have made it into a company logo and shown it in context.I found the character design exercise quite difficult, it's not something I have done that much of before, certainly not in the sense of making it look more 3d.
You have shown the start of some character development for this task and taken this through to 2 final digital solutions.
Some points to consider • to help with the drawing of fictional characters it might help to create them in 3D with plasticine or clay (or even cotton wool for the snowman) so you could get more of a feel for the solidity of the form. You could then draw from these models.
• it would also help to try them out in a variety of media and to look at the characters from different angles and at a variety of sizes.I like the idea of trying them out in clay so get a feel for different angles, this is something I will keep in mind for the future.
Overall my feedback for assignment 4 was quite positive, again I need to explore more angles for composition and test out different ideas and colours.
I have also explored different typography books which I got from the local library and referenced in my bibliography.
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