I started by going to my local library to research what travel guides looked like, especially the front covers and how different companies produced them differently.
I found that most travel guides they had were around A5 in size, 148 x 210mm.
I then went on to research the places,
I tried to find reference for the places most popular attractions, what it is known for and places to eat etc.
Istanbul, Turkey the vibrant colours and patterns struck me most and this is something I'd like to include in my design. I used this article to get more of an idea of what Istanbul is like: https://www.lonelyplanet.com/turkey/istanbul
https://www.google.com/destination?q=istanbul&safe=strict&site=search&output=search&dest_mid=/m/09949m&sa=X&ved=2ahUKEwjNiYCFw-PgAhVxThUIHRnGA9wQ6tEBKAQwAHoECAEQBw#dest_mid=/m/09949m&tcfs=EhoaGAoKMjAxOS0wMy0xOBIKMjAxOS0wMy0yMg
https://www.youtube.com/watch?v=niCzGnzQblM
Helsinki, Finland has beautiful architecture and seems very romantic and focused on design. I used this article to get more ideas: https://www.lonelyplanet.com/finland/helsinki
https://www.google.com/destination?q=helsinki&safe=strict&site=search&output=search&dest_mid=/m/03khn&sa=X&ved=2ahUKEwjx6P2gwOPgAhUDSBUIHRLdBDMQ6tEBKAQwAHoECAEQBw#dest_mid=/m/03khn&tcfs=EhwaGAoKMjAxOS0wMy0xOBIKMjAxOS0wMy0yMiAB
This video was really useful to learn more about the city.
https://www.youtube.com/watch?v=QOQWN9Q95oE
Milan, Italy comes across as a very contemporary city, with its focus on art and creativity, fashion and design. This article gave me more information: https://www.lonelyplanet.com/italy/milan
Further research: https://www.google.com/destination?q=milan&safe=strict&site=search&output=search&dest_mid=/m/0947l&sa=X&ved=2ahUKEwj26aWLvOPgAhW1RRUIHdDvDosQ6tEBKAQwAHoECAQQBw#dest_mid=/m/0947l&tcfs=EhoaGAoKMjAxOS0wMy0xOBIKMjAxOS0wMy0yMg
https://www.timeout.com/milan/things-to-do/shopping-in-milan
https://www.timeout.com/milan/things-to-do/best-attractions-in-milan
https://www.timeout.com/milan/restaurants/best-restaurants-in-milan
https://www.timeout.com/milan/restaurants/how-to-eat-like-a-local-in-milan
https://www.timeout.com/milan/hotels/best-hotels-in-milan
https://www.youtube.com/watch?v=tnVLfT2_Vo4
When looking at the hotels to stay, I was particularly looking at the designs of the rooms, the colours they used, styles of furniture, art on the walls. This one took my eye for the design elements and colours, so I'd like to use that to influence my illustration.
https://www.timeout.com/milan/hotels/room-mate-giulia
Lettering:
Istanbul lettering ideas:
Helsinki lettering ideas:
Milan lettering ideas:
Diagrammatical Illustrations:
I needed a reminder of diagrammatical illustration styles and so I did some research on Pinterest:
https://www.pinterest.co.uk/nikijacksonart/travel-guides/
Spider Diagrams:
My Brief:
Create three eye catching diagrammatical travel guide illustrations, combining the best things about each city. Illustration to fit 5 x 7 inches. Text should be hand-drawn in appropriate colours and font to the city. The travel guide illustrations are to be attractive to young adults wanting to explore city life.Other Research:
Prada Logo
Client Visual 1:
Client Visual 2:
Client Visual 3:
Mock Up:
I really struggled with this exercise because I am not used to travelling and have virtually no knowledge of these cities. I really struggled to narrow down what I wanted to put into my illustrations. In the end because I was so limited for time left I incorporated an outline of the cities with their most prominent features. Northern lights for Helsinki, bold colour of the Italian flag and outline of the city for Milan and bright, vibrant colours, the city view and outline for Istanbul.
I am pleased with these ideas but realise I needed to do much more exploration work through thumbnails etc and just didn't have the time in the end to finish it as detailed as I would have liked.
Book mock up credit:
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