For this exercise I started with lots of research. I wanted to find out more about European restaurants, the kinds of meals that would be on the menu and the kind of restaurants that already served fish dishes and what their branding was like.
I started with a Spider diagram for the words sophisticated and European:
Colour psychology in branding:
Colour Research:
This board contains sections for colour ideas based on what I imagined the fish restaurant to look like inside.
A section for types of fish that they might serve and font ideas/menu samples.
I also did research on current fish restaurants, looking at their websites for colours ideas, menu ideas and an overall ambience. These are the links I visited:
List of European fish dishes:
Fish Restaurant Meals Research:
https://www.pinterest.co.uk/nikijacksonart/fish-restaurant/
Colours:
https://www.pinterest.co.uk/nikijacksonart/fish-restaurant/
Colours:
After researching different colour palettes I decided on colours navy, copper, light grey and white as I felt that would represent the brand well and would look sophisticated for the restaurant decor.
Sketches:
Sketches:
For the logo illustration I decided to use a simple copper coloured crab with waves underneath which would look smart on a menu but also be suitable for branding and could be used in the restaurant on walls, windows, signage etc. I chose the crab because it was more simple in design and would look good for a sophisticated style.
Large scale illustration:
Illustration with background cleaned up:
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